Further Sources

- Licensed Bingos

- Dramatic Growth In Remote Gambling

- Consolidation In The Industry

Key Topics Covered:

This market update examines the betting and gaming industry in the UK,

with a particular focus on activity, trends and issues affecting the

market over the past 5 years. Market Size, Segmentation & Forecasts

DUBLIN–(BUSINESS WIRE)–Research and Markets has announced the addition of the “UK

Betting and Gaming Market Update 2016″ report to their offering.


- Casinos

- Remote Gambling

- Market Growth

- Market Trends

- Overview

Betting and gaming is more generally known as gambling, or games of

chance, whereby the outcome cannot be predetermined. What’s Key In The Market?

- Forecast Total Market

- Gaming Machines

8. It also explores any ongoing or future

possibilities within the marketplace.

- Bingo

. International Perspective

9. Company Financials

- Economic Trends

- Lotteries

- Political


- Casinos

- Bookmaking

Licensed Bingos

- Gambling (Licensing And Advertising) Act

- Market Sectors

- Market Sectors

- Key Drivers

Betting consists of any activity whereby there is an agreement – usually

between an individual and an establishment – that if the individual

makes an accurate prediction on the unknown outcome of an event, game or

race, then they receive a financial reward. Bookmaking


- Problem Gambling

Gaming Machines

- Betting And Gaming Duties

- Economic

- How Robust Is The Market?

- Mobile Gaming

- Internet Gaming

6. Strengths, Weaknesses, Opportunities & Threats

3. Executive Summary

- Social

- Report Coverage

Market Sectors

- Market Size & Segmentation

- Gaming & Social Media

1. The UK gambling

industry acts under strict legislation from the UK Government, with

establishments operating in these domains requiring a licence from the

Department of Culture, Media & Sport (DCMS) and being required to pay

levies to HM Revenue & Customs (HMRC).


2. Gaming involves the

individual playing a gaming activity for stakes – whereby the

probability is known in advance – with the hope of winning a prize or


- Pools

- Forecasts

- Market Position

- Pools

- Future Trends

- Lotteries

- Gaming Machines

- The Total Market

4. Introduction & Definition

- Gambling Participation

- Future Economic Trends

- Technological

- Bookmaking

For more information visit http://www.researchandmarkets.com/research/qwz9sn/uk_betting_and


Part 1 – Online gambling trends and hot topics

For more information about this report visit http://www.researchandmarkets.com/research/wbkzkq/online_gambling

7 Operating profit / EBIT

The report offers unprecedented insights into the industry:

5 Revenue related benchmarks

- Current data and KPIs as well as historical data back to 2007 – Our

benchmark analyses are based on the most recent data and KPIs and also

trace long-term developments as far back as 2007.

15 Overview, comparison, and growth development

Part 4 – Expenses/costs benchmarks

What’s new in the 2016/2017 edition:

- Google

10 Staff costs

- In-depth mobile gambling focus – We have added still more analyses of

the mobile gambling business in order to cover the full range of

relevant mobile KPIs

21 Social marketing benchmarks

- Facebook

26 Danish online gambling market

- Expense/costs benchmarks and margins, such as marketing, staff costs


- Player/customer-related benchmarks, such as active player development,

ARPUs, churn rates

- Strategic issues – Strategic topics, such as overall industry climate,


Part 3 – Key financial results benchmarks

19 Casino games/offers – product benchmarking

11 Research and development

16 Betting-related benchmarks

- More product-related topics and benchmarking – Growth potential for

selected products, benchmarking of product offers, such as number of

football bets, casino games, lotto and numbers games

17 In-play/live betting benchmarks

- Analyses of financial results, such as EBITDA, EBIT, including

comparison of margins.

24 Overview and comparison of regulated markets

The report offers a comprehensive analysis and benchmarking of key

performance indicators (KPIs), key business figures, relevant margins,

and much more to enable executives in the online gambling industry to

improve both controlling and operations.

- Revenue growth benchmarks are broken down by products/verticals.

20 Lotto, numbers games, – product benchmarking

Companies Mentioned

Part 6 – Product-related benchmarks

13 Revenue per player – ARPUs

2 Key trends and topics

- Twitter

Part 5 – Player/customer-related benchmarks

- Geographical analyses, such as the level of internationalisation and

geographical diversification.

- Mobile business benchmarks, such as mobile share of total online

business,mobile share of total online casino/gaming business

12 Active players/customers

14 Churn rate of active players/customers

- In-play/live betting benchmarks, such as in-play/live betting’s share

of total revenue, in-play/live betting gross revenue margins

4 Revenue growth

8 Profit before tax

1 Introduction

Part 7 – Marketing-related benchmarks and analyses

Part 8 – Regions and regulated markets analyses

25 French online gambling market

DUBLIN–(BUSINESS WIRE)–Research and Markets has announced the addition of the “Online

Gambling Benchmarking – 2016/2017 edition” report to their


- More marketing benchmarks – Social benchmarks (e.g., number of

Facebook Likes and Twitter Followers, …), SEO benchmarks (e.g., Google

ranking analyses), affiliate marketing benchmarks (e.g., top 30 online

gambling advertisers/brands on affiliate websites)

9 Marketing

22 SEO benchmarking – which operators are doing the best job in SEO?

Related Topics: Online


23 Affiliate marketing benchmarking

Key Topics Covered:

Part 2 – Growth benchmarks

18 Casino games revenue breakdown

3 Mobile gambling in the spotlight

- Product-related benchmarks, such as product/vertical split,

cross-selling, breakdown of betting revenues by type of sport

All of this will be fun to follow (not to mention profitable) when every sport except baseball are going on simultaneously during the winter months.


Now do the sharps win every single time? Absolutely not! However, they are right more often than they are wrong, so being on the same side as the sharps is a prudent strategy over the long run, and again, the best thing is that there in absolutely no conventional sports handicapping necessary..

NBA sports betting has the lowest two-year five-book RLM winning percentage among the 11/10 sports, but then again, every gambler in the world would kill to go 382-301-9, 55.9 percent, +48.90 units, and the 57.5 percent win rate this past season is nothing to sneeze at. The records quoted below are based on the bets being made at the triggering books, so beating the move by a half-point or a few cents now and then would actually make your record even better.

So what we recommend is to only use the top five each season for each individual sport (in terms of units won). Note that these records are for sides only and do not include totals.

The NFL sports betting is generally considered the toughest sport to beat, yet blindly following this method produced an exceptional 59.2 percent win rate last season, improving the two year record to 328-249-12, 56.8 percent, +59.06 units. Keep in mind that NCAAB was the most liquid sport in terms of top-five sportbooks however, with not a single sportsbook making the top five both years.

Also, games where over 60 percent of the public are on one side, yet there is reverse line movement of at least 10 cents on the Money Line from the opening number at the top five sportsbooks in MLB and NHL sports betting has also been profitable. This is where an important word of caution is in order though. This may enable you to get the stale more favorable sports betting line at the time the reverse line movement hits at the triggering Sportsbook. Furthermore, they list the RLM records for many individual sportsbook, making it easy to spot which books this system is working at and which books it may be best to ignore.


College Basketball sports betting was not too shabby either, with a two-year mark of 492-356-22, 58.0 percent, +91.96 units. To illustrate, let us say that San Diego Chargers open at -7 over the Miami Dolohins, and over 70 percent of the sports bets placed on the game are on San Diego. The huge problem with this is that the nfl line, ncaaf line or nhl line may have moved too much by that time, and all of the value has been sucked out of the unpopular side.

So what exactly is reverse line movement? RLM takes place when a large majority of bets are on one team, yet the line moves in the opposite direction. It should be noted that many fewer MLB games have qualified so far this season (is the whole world using RLM now?), but smaller profits is still profit.Again, these records are for Money Lines only and do not include totals.Finally, NHL sports betting has picked up 148.49 units in two years, and unlike MLB, NHL had four sportsbooks out of the top five gain double-digit units this past season. Keep a close eye on Canbet here, as that Australian sportsbook cracked the top five both years.

The proper way to make a sports bet using reverse line movement is to place your bet as soon as there is an RLM of one full point (or 10 cents in MLB and NHL) off of the opening line. This would make Miami +6 the RLM play.

So what causes RLM when the aim of most sportsbooks is to get as close to balanced action on both sides as possible? The answer to this is quite simple: the sharp bettors; the one’s who give sports betting advice. Sure, using this approach leaves open the possibility of the line turning around and moving back against you, but as you will see in bit, betting as soon as an RLM qualifies has been profitable in every major North American sport such as the last two seasons, so if one line turns around, so be it. Keep an eyes on the top five sportsbooks at Sports Insights though, as NCAAF sports betting has been very liquid in that regard, with only one sportsbook (believe it or not, Bodog) finishing in the top five both years.

Article Directory: http://www.articledashboard.com. However, instead of the line rising as you might expect, it instead drops to Chargers -6. Quite a few RLM followers watch the moves until almost game time, and then bet accordingly. We tracked the top five books for each of the pointspread sports for the last two years, as as you can see, this strategy has been profitable in every sport. Another important recommendation is to use a slow moving (but reliable) sportsbook. Last year was a good RLM season for NFL sports betting (45-29, 60.8 percent, +11.91), but two sportsbooks that were in the top five in NFL RLM in both seasons.

To back this up, our friends over at Prosportsonline.net have tracked the records for games where over 60 percent of the public has been on one side, yet there was reverse line movement of at least one full point from the opening number at the top sportsbooks in NFL, NCAAF, NBA and NCAAB. RLM takes place when more money/ sportsbook picks are bet by the small percentage of bettors that are on the unpopular side (the sharps) than is bet by the huge majority of players betting the popular side (the squares). Thus, following reverse line movements is the same thing a following the smart money. Carib ruled the roost season at 93-66-9, 58.5 percent, +18.55 units after ABC held the penthouse spot in the 2007-08 season.

By: Manny G

The highest two-year winning percentage using RLM from the top five books belongs to College Football, which went 480-341-10, 58.5 percent, +95.10 units